With the Gift feature, a viewer can purchase content for someone else.

The gift comes in the form of a 100% discount voucher that will automatically be sent to the recipient via email. As soon as they receive the email with the voucher, the recipient will be able to go to the content webpage, create their account, and purchase the content using the 100% discount code.

The gift voucher will be tied to the email address of the recipient and no one else will be able to use it.

Note that the gift voucher codes and their validity are independent of the codes for other voucher types.

This works for both PPV content, and subscriptions. For subscriptions, the gift will only be for the first subscription period (first month for monthly subscriptions, first year for yearly subscriptions etc.). After the first subscription period expires, the recipient will be charged for the next period, unless, of course, they cancel their subscription beforehand.

By purchasing a gift, no accesses or subscriptions are activated on the gift purchaser’s account.

The Gift feature is only available on assets of the Paid type.

Activating the Gifts feature

To activate this feature, contact your account manager or send us an email at clients@inplayer.com.
Once you get a confirmation that the feature has been activated, you can start setting things up.

Enabling gift purchases

Gift purchases need to be enabled in the asset settings.

First, make sure you have created an asset, and have added a price option to that asset.
You can learn about creating assets and adding price options in the asset creation guides here.

Note that the Gift feature is only available on assets of the Paid type.

Once you have your asset, in the asset management screen, go to Gift details.

If you don’t see the Gift details section, make sure to send us an email at clients@inplayer.com so we can activate this feature for you.

Tick the Enable gift purchase option.

Under Gift description, write the message you want to appear in the email that will be sent to the recipient. This is a required field.

Including short instructions on where the gift can be redeemed is a good idea. Here is an example:

You can redeem this gift by going to www.awesomeevents.com and clicking on “Awesome event”!

Under Example email, you can see a preview of the email that will be sent to the recipient.

Note that if you have set up custom email templates, the look of the email in this preview might not reflect the actual email that will be sent.

Once you’ve set everything up, click Save.

Buying a package as a gift

Viewers can also buy packages as gifts, not just individual assets.

To do this, just enable the Gift option for the assets in the package. When a viewer is purchasing a package via an asset that has the Gift option enabled, they will be able to purchase the package price option as a gift.

Keeping track of gift vouchers

You can find all the gift vouchers that were created as a result of gift purchases by going to the Gifts tab of the Promotions section of the InPlayer Dashboard.

Reporting

Currently, you can get a report of all the gifts and their details via the following API call:

curl --location -g --request GET 'https://services.inplayer.com/v2/vouchers/gifts?page=1&limit=100&search[]=type:gift-vouchers&size=100' \
--header 'Authorization: Bearer'

The request will pull the last 100 gift purchases at most. In order to see the next 100 gift purchases simply change the page number in parameters to 2.

page=2&limit=100&search[]=type:gift-vouchers&size=100' \

After fetching the info, you can use this webpage to convert the JSON data to an easy-to-read CSV file.

Dashboard gift reporting is coming soon.

Viewer experience

Purchasing a gift only

This is the viewer experience flow for cases where a viewer wants to purchase a gift without also purchasing a pass for themselves.
In these cases, no accesses or subscriptions are activated on the gift purchaser’s account.

The viewer goes to your website, clicks on the content they want to purchase, makes an account if they haven’t already, and logs in.

They are then taken to the price selection screen, where they can select the pass they wish to buy, and then tick the Buy as a gift option.

On the next screen, they enter the email address to which the gift should be sent.

They then finish the payment like they normally would, by entering their payment details and clicking PAY.

Note that discount or access vouchers cannot be used when purchasing a gift.

As soon as the payment is finalized, an email will be sent to both the gift giver and the gift recipient, with their payment confirmation and their gift code, respectively.

Purchasing for yourself and also as a gift

This is the viewer experience flow for cases where a viewer wants to purchase a gift, but also wants to purchase the same pass for themselves.
The viewer first purchases a pass for themselves and then purchases the gift.

The viewer goes to your website, clicks on the content they want to purchase, makes an account if they haven’t already, and logs in.

They are then taken to the price selection screen, where they can select the pass they wish to buy.
They do not select the Buy as a gift option.

They enter their payment details and click PAY.

On the next screen, they click the * to buy this as a gift click here option.

They enter the email address to which the gift should be sent.

They then finish the payment like they did previously, by entering their payment details and clicking PAY.

Note that discount or access vouchers cannot be used when purchasing a gift.

As soon as the payment is finalized, an email will be sent to both the gift giver and the gift recipient, with their payment confirmation and their gift code, respectively.

Stand-alone gift button

As described above, viewers can purchase a gift pass for someone else by ticking the Buy as gift option in the price selection screen, or on the payment confirmation screen after purchasing their own pass.

However, if you wish to have a dedicated gift button on your page that will lead a viewer straight to the gift-purchasing screen, you can do so by using the code here.

This concludes our guide.

If you have any other questions, don’t hesitate to contact us at clients@inplayer.com.