Provide a smooth watching experience for your viewers.
A bad webpage leads to a bad user experience that will frustrate viewers and turn them off your content.
Bad viewer communication is even worse.
Below you will find a checklist of crucial points that play a direct role in the viewer experience and the success of your event.
Make sure to ALWAYS go through them and adjust your setup accordingly.
For a successful event, these really are A MUST.
If your webpage design is unintuitive, no amount of text explanations will help viewers navigate it better. Don’t force your users to read instructions. They won’t. Always make sure the design of the page speaks for itself. And always use text sparingly, keeping everything concise.
The asset or BUY/LOGIN buttons have to be immediately visible when a viewer lands on the page. Don’t force your viewers to scroll around looking for where to click. And always use clear language for the BUY button.
Make sure you don’t have any LOGIN, SUBSCRIBE, or other buttons that are unrelated to the paywall. This will distract and confuse viewers, and they might end up logging in and searching for the content in the wrong place.
Stating the correct date, time and timezone for the content start on the webpage is A MUST. The timezone is especially crucial yet often overlooked. For the date, use a long date (March 8th) instead of a short date (08.03.) format.
Your viewers will want to know about the content (the price, the performers, the program, etc). Always include this in the asset description or directly on the webpage in a clearly visible spot, so your viewers can decide if the content is right for them. But keep the text short!
Replay availability is one of the most common viewer questions. Always make sure to include this in the content info section of the webpage, clearly stating the date until which the replay will remain available.
Make sure your viewers know what to do if they need help. Include support info in a visible spot, either at the bottom of the page or right under the asset. Having an FAQ on the webpage with the most anticipated questions is also A MUST.
Out of the box, the default language for the paywall and paywall emails is English. If your audience would have a problem with this, change the default paywall language via the asset embed code editor, and contact your account manager for custom language emails.
If you’ve added additional SIGN UP fields, make sure they are clearly and intuitively labeled. If a field is optional, include the word (optional) in its label. If the form fields aren’t unambiguously clear, people won’t sign up.
The emails viewers will receive after purchasing their pass must always include the following information:
Here is an example of how a good payment confirmation email should look like.
Your viewers always need to see something after they log in. If the content isn’t yet available, have a video, image, or text, informing the viewers that they are logged in and ready to go. Always include the event date & time with timezone in this message. Put this in the “Content” section of your asset, replacing it with the actual content at the appropriate time.
For events that are spread across multiple webpages (due to localization or other reasons) always make sure there is a master hub page containing links to all the other pages. “Where do I watch” is a very common question, so make sure you always give your viewers a clear starting point for getting to the content page.